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Chevrolet Rental Los Angeles

Chevrolet is responsible for making two of the most celebrated and iconic American cars ever made: The Corvette and the Camaro. They have practically become threads in the fabric of the American character. The Corvette has been the subject of songs by artists like Prince, while the Camaro has been the star vehicle in movies as diverse as Fast Times at Ridgemont High and the Transformers franchise. If you want to experience either one of these pieces of Americana, drop by Lion Heart Lifestyle to drive one for yourself.

History of Chevrolet

Chevrolet is named after, and was partially founded by, Swiss racecar driver, Louis Chevrolet along with a few automotive industry luminaries of the time, including the former head of General Motors, William C. Durant. This took place in 1911, but the very first Chevrolet automobile, the Series C Classic Six launched in 1913. However, the iconic Chevy bowtie emblem made its debut a year later. There are varying stories as to how that emblem came to be: one is that Louis Chevrolet was inspired by the wallpaper in a French hotel room; another is that it was inspired by the Swiss cross as a tribute to Chevrolet’s parents; another story is that it was based on the logo of the Coalettes coal company. Regardless of which–if any–of these stories are true, the Chevrolet bowtie is one of the most recognized logos in the automotive world, if not the world in general.

In 1914, Chevrolet and Durant began having conflicts over the design of new vehicles, as a result, Chevrolet sold his share of the company to Durant. Chevrolet was a profitable enough brand, that in 1916, Durant was able to purchase a controlling interest in General Motors. A year later, he was once again the president of the company and he merged Chevrolet into GM as a separate division. The Chevrolet company was very successful and influential from the 1920s up through the 1960s, despite tough competition from the Ford Motor Company. 1963 was a particularly good year since one out of every ten cars sold was a Chevrolet. That success continued into the 70s when Chevrolet became one of the best selling lines of vehicles in the history of America.

Chevrolet has managed to remain successful for over a century now because of their adaptability and flexibility. The Chevrolet small-block V8 engine has remained in production longer than any other mass-produced engine in the world. Since its debut in 1955, that engine has gone through many different changes to make sure that it remains viable for the changing times. The adaptability of the Chevrolet company is also why they managed to recover from the recession that lasted from 2007 to 2010. They improved their current product line and added new models that were more fuel-efficient.

Chevrolet is also a leader in the electric and hybrid car movement. The Chevrolet Volt was introduced in 2010 and quickly went on to become one of the most awarded and best selling plug-in electric cars. In fact, it was the best selling electric car in 2012. They followed that up in 2016 with the Chevrolet Bolt EV, the first mass-market all-electric car. It also went on to win several global awards and was lauded by Time magazine. These vehicles prove that Chevrolet is not content to sit on its laurels and revel in their past successes; they are determined to push automotive engineering forward. It is likely that those cars will stand the test of time because Chevrolet has already made two vehicles that are already automotive legends.

Chevrolet Corvette

The Corvette made its debut in 1953 and has been Chevrolet’s crown jewel for over sixty years of production. It is Chevrolet’s halo vehicle, which means that it is the car that attracts people to the Chevrolet brand. The Corvette is not just a vehicle, it is a part of the popular consciousness. That means that it has an indelible place in pop culture to the point that the Corvette has practically transcended the classification of being a mere automobile. It is a symbol of aspiration and freedom; it is a symbol of pure Americana that can rival apple pie and baseball. It is, quite simply, an icon.

Each generation of the Corvette is indicated by the letter C followed by a number pertaining to that generation. The C1 Corvette lasted from 1953 to 1962 and started out as a concept car before making it to production. It sold slowly at first but was successful enough for Chevrolet to continue making it. The C2 Corvette arrived in 1963 and the StingRay moniker was introduced to the model line up. The C3 generation featured the introduction of other popular variants of the Corvette, such as the LT-1 and ZR-1. The C4 featured a redesign that would become the basis for all the subsequent Corvette designs. 

While the Corvette had been a perennially successful brand, it had started to lose some of its luster in the early 21st century. It had started to be seen as an old man’s sports car, or as the head of Chevrolet marketing put it, “the car of the successful plumber”. The C7 Corvette was the company’s attempt to lure in younger drivers again. The C7 had a bold redesign that incorporated elements from previous generations while introducing new styling cues like a more angled rear and bolder headlamps. The interior was also improved to counter the frequent complaint against Corvettes that their interiors seemed cheap. The C7 Corvette went on to win many Car of the Year awards from the automotive press.

Corvette Grand Sport

The Corvette Grand Sport launched in 2017 and was a combination of the Z51 Stingray and the Z06. The Grand Sport has a V8 engine that generates 460 HP, which is much less than the Z06’s 650 HP. However, the Grand Sport is much lighter and its power is far easier to control; that gives the Grand Sport a nice level of practicality as an everyday driver, as well as track day weapon, the Z06 is best suited for the latter. That means the Corvette Grand Sport is one of the best combinations of power and pragmatism in the Corvette lineup.

Chevrolet Camaro

The Camaro is one of the three American pony cars, along with the Ford Mustang and the Dodge Challenger. It was launched in 1966 to take on the Ford Mustang and it was very successful since it was a stylish, sporty, yet affordable, vehicle. The Camaro would continue for four generations, with each generation introducing very different styling changes. Chevrolet ceased production of the Camaro in 2002. It would remain on ice for nearly a decade until the fifth-generation Camaro debuted in 2010.

The fifth-generation Camaro came back with a bang, sporting an all-new, stylish redesign that paid tribute to the original Camaro while introducing its own unique styling flourishes. It sold so well that foreign exports had to be delayed by two years because of high domestic demand. The   Camaro arrived in 2015 with updated styling that was even sleeker than before. The Camaro SS features a 455 HP V8 engine and the innovative Magnetic Ride Control feature that makes the driving experience as comfortable as it is exciting.

Rent a Chevrolet Legend From Lion Heart Lifestyle!

The Corvette and the Camaro are enduring American automotive royalty, and the Grand Sport and the SS are two of the best versions of each vehicle. Both are available to rent from Lion Heart Lifestyle and both will give anyone the adventurous automotive experience that drivers have been experiencing for over fifty years.