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Chrysler Rental Los Angeles

Chrysler is one of the Big Three automakers in the US along with GM (General Motors) and Ford. Chrysler has had a colorful, and sometimes fraught history, but they have managed to bounce back every time. A company with this much history, longevity, and endurance has, of course, managed to create some impressive and iconic cars over the years, some of which are pretty recent.

The Chrysler 200 is one of their more understated cars, but don’t let the modest looks fool you, this is a great car for cruising around with friends or family in tow. Because sometimes that’s what you need; sometimes you want a car that goes like a bullet, other times you need one that’s a little more practical. When you do need a sensible vehicle, you can contact Lion Heart Lifestyle and rent the Chrysler 200 for yourself.

History of Chrysler

Chrysler was founded in June of 1925 by Walter Chrysler. The company was responsible for pioneering various automotive innovations which include the following:

  • Full pressure lubrication
  • An oil filter
  • Carburetor air filter
  • High compression engine
  • Four-wheel hydraulic brakes
  • Rubber engine mounts that reduce vibration
  • Wheels with ridged rims that prevent tires from flying off the rim during blowouts

You might not know what all of these accomplishments mean from a mechanical perspective, but they are all important in the advancement of automotive technology. Those early years of Chrysler also saw the introduction of many different brands, some of which are now defunct and some of which still endure.

One of those enduring brands is Dodge, which Chrysler acquired when they purchased Dodge Brothers in 1928. Some of the now defunct brands that were introduced during this period include Plymouth and De Soto. Chrysler enjoyed a large measure of success through its inception up until the late 60s; during this time they launched even more brands, but their steady progress would soon hit a roadblock. 

The 1970s

That roadblock was the fuel crisis of the 1970s. The fuel crisis negatively affected automakers all across the world, but as the smallest of the Big Three US automakers, Chrysler was hit the hardest. With the booming fuel costs caused by the crisis, most Americans developed an appetite for smaller, more fuel-efficient cars. Chrysler was unable to meet that demand, but that was not their only problem. Tougher safety regulations, increased competition from foreign imports, and higher emissions standards all placed a huge burden on the company.

Things got so bad that Chrysler eventually had to ask for a bailout from the government to stay in business. In 1979, Congress passed the Chrysler Corporation Loan Guarantee Act, which gave them $1.5 billion in loan guarantees. One provision of the Act was that Chrysler had to obtain $2 billion from sources outside the Federal Government. This meant that Chrysler had to tighten its belt during this period, which resulted in plant closures, job cuts, and reduced employee salaries. One unfortunate casualty of this penny pinching was the abandonment of the promising turbine engine project.

Chrysler was working on a turbine engine that could run on all manner of different fuels, from gas to diesel to jet fuel to kerosene to vegetable oil, as long as the liquid is combustible, the turbine engine could use it. The Mexican president at the time even drove a car with a turbine engine that used tequila. Unfortunately, the project had to be terminated as a condition of the government deal since they thought that this was too risky a project for a company of Chrysler’s size.

The 1980s

Chrysler managed to bounce back during the 80s. They repaid their loans with interest and acquired AMC (American Motors Corporation) which owned the Jeep brand. This was a successful move for Chrysler because Jeep was a profitable brand, plus they also gained the engineering and technical talent from AMC. Not to mention that they broadened their distribution platforms since Jeep retailers would now also sell Chrysler vehicles.

DaimlerChrysler

In 1998 Chrysler merged with Daimler-Benz, the company responsible for the Mercedes-Benz automobiles, to form DaimlerChrysler. This merger was controversial because many people believed that it amounted to a takeover of Chrysler. Despite a brief period where DaimlerChrysler outsold Ford, the merger was mostly a disappointment. In 2006, the company reported $1.5 billion in losses and the following year they were forced to cut 13,000 jobs, close down a number of plants, and reduce overall production if they wanted to be profitable in 2008. Nonetheless, in 2007 Daimler decided to sell their share of Chrysler.

2007-2014

The decoupling from Chrysler combined with the recession that lasted from 2007-2009 was almost the last straw for Chrysler. The company filed for Chapter 11 bankruptcy in 2009 and once again needed a bailout from the government to survive, though this time they were not alone as all of the Big Three needed help. Chrysler decided to focus on quality with many of their models getting refreshes during this period, however other models got discontinued as well. Once again, Chrysler repaid its loans, however, in 2011, the European company Fiat bought the shares that were owned by the US Treasury, meaning that Chrysler was now owned by a foreign company.

Fiat Chrysler

In 2014, Fiat bought the remaining shares of Chrysler and formed Fiat Chrysler Automobiles and currently that is still the status quo. It was early in the merger when a redesigned Chrysler 200 made its debut. It is hard to say where Chrysler will go from here, but if their history is any indication, they are here to stay.

Notable Vehicles

Dodge Viper

The Dodge Viper lasted from 1991 to 2017 and even though it is gone, it is not forgotten. That is because it is one of the most iconic American sports cars manufactured in the late 20th century. Many of the legendary sports and muscle cars associated with American engineering, such as the Corvette or Mustang, were first created in the 1960s and have received updates to their designs over the years.

The Viper is the rare notable American car to achieve a status similar to those vaunted autos in the latter part of the 20th century but which is completely original. The aggressive design and impressive performance immediately captured the imagination of petrolheads all over the world. The Viper was so striking that it had a TV show based on it. How many cars can you say that about? Chrysler may have ended production of the Viper, but its legend will live on forever. 

Dodge Challenger

The Challenger is one of the so-called pony cars that debuted in the late 50s and early 60s. The Challenger has proven to be every bit as timeless as the Ford Mustang and Chevrolet Camaro, since, like them, it has a modern version that adheres to the spirit of the original while providing the modern amenities drivers want. It still has the stylish looks and powerful performance that first captivated everyone half a century ago. And it will likely do so for another fifty years. And longer.

Chrysler 200

The first generation of the 200 was launched in 2011 as a heavily restyled and revised version of the Chrysler Sebring. It was a mid-sized car available in both sedan and two-door convertible forms, and it displayed far more style than many of the typically staid vehicles in this category. The first generation 200 had luxurious amenities like heated front seats, Bluetooth connectivity, leather upholstery, and a   audio system. The 200 was a good car but it wouldn’t truly come into its own until the second generation.

The second-generation 200 was launched in 2014 and is an almost completely new vehicle. A more attractive, more refined new vehicle. It features more detail-oriented design including a much-improved cabin with lots of storage. It’s only available in sedan form, which is fine because it now features two different engine choices, each more powerful than what was in the original. The more powerful V6 engine even comes with all-wheel drive so that you can better control all of that power. In fact, that V6 engine is the most powerful in its class.

It also has one of the best infotainment systems in its class. The UConnect system is intuitive, user-friendly, and features a large 8.4-inch touchscreen. All these features prove that the Chrysler 200 managed to bring some welcome luxury and driving pleasure to what is usually one of the more anodyne car categories.

Take a Ride in a Chrysler 200 Today!

2017 was the last year of production for the Chrysler 200, so if you never got the chance to drive it, you can rent it from Lion Heart Lifestyle to see what you’ve been missing. If you want to cruise low-key with a few people in tow, while enjoying the drive, then this is the way to do it.