(323) 422-0405

Maserati Rental Los Angeles

The tagline of Maserati is, “Luxury, sports, and style cast in exclusive cars”. The mission statement of Maserati is to “Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power”. Those are lofty goals for any auto company, but if you drive a Maserati, then you will see that not only have they met those goals, they have possibly exceeded them.

Maserati is different from their fellow Italian automakers like Ferrari and Lamborghini, where they are focused on performance and style above all else, Maserati looks to blend luxury with performance. As a result, their vehicles are like nothing else on the road. They have a sportier character than luxury cars from Mercedes-Benz or Bentley, but they are far more luxurious than the aforementioned Ferraris or Lamborghinis. If you want to experience that thoroughly unique blend of style and luxury, then head to Lion Heart Lifestyle and rent a Maserati for yourself.

History of Maserati

Company Origin

The company was founded by the Maserati brothers, Alfieri, Ernesto, and Ettore, all of whom were involved in the auto industry in some capacity. There was another brother, Mario, who was a painter, but even though he was not involved in the auto industry, he was nonetheless important to the company. That is because he was the one who designed the trident logo of Maserati. It was inspired by the statue of Neptune in the Fountain of Neptune, which is located in the Piazza Maggiore in Bologna. It is an appropriate symbol because Neptune signifies strength and vigor, two qualities strongly associated with Maserati.

The Maserati brothers founded the company in 1914. The first products they made were spark plugs and during the first World War, they made components for aircraft engines. The brothers worked on race cars for Diatto, but when that company suspended its racing program in 1926, the brothers focused on making their own vehicles. Their first vehicle, a race car called the Tipo 26 (Type 26 in English), was produced later that year. It was designed for Diatto by Alfieri but was repurposed for Maserati when Diatto stopped making race cars. Alfieri raced the Tipo 26 in the Targa Florio race, where he came in ninth place, which was quite good for a debut race. 

Racing Success

Alfieri Maserati died in 1932, but another brother, Bindo, joined the company to carry on his legacy. Maserati experienced a lot of racing success afterward, winning Grand Prix races in 1933 and 1934 with the 8CM model. In 1937, the brothers sold the company to Italian industrialist, Adolfo Orsi, though they would remain in engineering roles within the company. In 1940, Orsi relocated the company to Modena, where it remains to this day. The money provided by Orsi allowed Maserati to continue building successful race cars. The company’s biggest success came when the Maserati 8CTF won the Indianapolis 500 in 1939 and 1940, making them the only Italian manufacturer to ever win that race.

Maserati would be called on once more for another World War. During World War 2, the company ceased production of race cars to focus on making components for the war effort. They resumed car making once the war was over and achieved more racing success, but they expanded their product line to include streetcars as well. The Maserati brothers left the company when their contracts were up and went on to form a new company, the now defunct O.S.C.A.

Exit From Racing

Maserati continued to win championships, including the 1957 Formula One Grand Prix but they would leave auto racing later that year because of the Guidizzolo Tragedy. This was an incident in the Mille Miglia race where a Ferrari blew a tire and crashed into the crowd. The accident left twelve people dead, including five children and the two drivers of the Ferrari. That tragedy led to Italian authorities banning all races on open roads. Now that they were no longer making race cars, Maserati focused on making sports cars and GTs (Grand Tourers).

They would have some success during the 1950s and 60s with cars like the 3500GT, Mistral, Quattroporte, and Ghibli. However, they were hit harder than most by the oil crisis of the 1970s which resulted in the company being put into liquidation in 1975. The liquidation was suspended when Argentinian industrialist and former race car driver, Alejandro De Tomaso bought the company. He would not be the last owner as the company went through many owners in the 20th century, including rival automaker Ferrari, but eventually settled under the Fiat Group. Under Fiat’s ownership, Maserati experienced its greatest success, turning a profit for the first time in fifteen years and producing a constant output of quality vehicles.

Maserati Ghibli

The Ghibli has a rich history at Maserati, named after an African desert wind, it made its debut in 1966 as a two-door GT. The striking, shark-nose styling immediately captured the imagination of petrolheads everywhere and over fifty years later, it is still an eye-catching design. The Spider convertible version that followed three years later was just as attractive. The original Ghibli lasted until 1973 and the name would not be resurrected until 1992.

The second-generation Ghibli was an evolution of the company’s Biturbo vehicles which were two-door GTs from the 1980s. It had a lot of power and was an impressive driver’s car, as is expected from a GT. During its years in production, it would receive various improvements that made it even better. However, one area that did not receive any improvements was the overall design, it had a design aesthetic that screamed 1980s. The boxy styling was the antithesis of the smooth, curvy lines of the original. The second-generation Ghibli lasted until 1998 when it was replaced by the far better-looking 3200GT.

The current Maserati Ghibli debuted in 2013 and, unlike the previous versions, this one is a four-door, mid-size, executive sedan, rather than a GT. That may be initially disappointing to fans of the original Ghibli, but that emotion should change once they get a look at its elegant design. All disappointment should be eradicated completely once they get behind the wheel because the Ghibli is a pure driver’s car. While the interior is lavishly appointed with all the latest tech, the Ghibli doesn’t insulate the driver from the road. Instead, the Ghibli gives the driver a sporty and powerful driving experience.

This Ghibli was designed to challenge the best German mid-size sedans like the Mercedes E-Class, Audi A6, and BMW 5 Series, and it can take any of them in any category. It’s better looking than all of them and its performance can match theirs as well. It might not be a GT anymore, but the Ghibli is every inch a true Maserati.

Maserati GranTurismo

Now, if you want a Maserati that is the successor to their lauded grand tourers, why not choose a car that is literally named Grand Tourer, at least in Italian. The GranTurismo debuted in 2007 and immediately captured the hearts of drivers everywhere with its gorgeous looks. Any doubts that it is the true evolution of the previous Maserati GTs are put to rest once you get behind the wheel. That is because the GranTurismo has the combination of power, responsiveness, handling, and comfort that is expected from a GT.

The interior of the GranTurismo features high-quality materials and equally high technology, and unlike most GTs, it can comfortably fit four people. Few automakers could get away with naming their vehicle GranTurismo, but Maserati can  because they have once again proven that they are masters of the form.

Rent a Maserati Today!

No matter its name or the number of doors it has, a Maserati is a sure-fire sign of quality; the Ghibli and the GranTurismo are proof of that. The Ghibli is perfect for taking passengers on a luxurious ride that excites the senses. The GranTurismo is the best choice for devouring miles in style and comfort. If either of those sound exciting to you, the head to Lion Heart Lifestyle to experience either of these vehicles yourself.