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Range Rover Rental Los Angeles

Range Rover is one of the most storied luxury automotive brands in the world. In fact, it’s one of the most storied luxury brands, period. That is an impressive achievement because, normally, luxury is the domain of the low slung sedan, your Rolls-Royces, Bentleys, and Maybachs.

Range Rover manages to occupy the same rarefied air as those makes, but with the off-road bona-fides of its parent company, Land Rover. That gives Range Rovers more of a sporty reputation than the more formal, staid luxury sedans. If you want a more casual, yet still luxurious, driving experience for you and your companions, then rent a Range Rover from Lion Heart Lifestyle when you want to go cruising around LA.

History Of Range Rover

Range Rover is a sub-brand of the Land Rover company, which in turn, used to be a sub-brand of the Rover company. The history of the Rover company is practically the story of wheeled transportation in general. The Rover company started in 1883 making tricycles, before moving on to bicycles. At the time the old-fashioned Penny-Farthing bicycles, with the huge wheel up front and the smaller wheel at the back, were the default design. That design was, of course, extremely unsafe and so Rover created the Safety bicycle in 1885, which is regarded by historians as the first modern bicycle. 

The company eventually moved on to making motorcycles and, not surprisingly, some of the early prototypes involved attaching an engine to their bicycles. They advanced beyond that simple design, and in 1902 the company developed the Rover Imperial motorcycle. It was considered ahead of its time because it featured several innovations that were lacking in other contemporary motorcycles. Sales were good at first and Rover continued to make more motorcycles, even providing hundreds of them to the Russian Army in World War I. Eventually, sales slowed down and the company ceased motorcycle production to focus on cars.

Rover started making cars in 1904, which was a successful venture for them. During World War II, the company got involved in the manufacture of jet engines and gas turbines, which no doubt influenced their decision to experiment with the development of gas turbine-powered cars. In 1950, Rover created the Jet1, a prototype gas turbine-powered car. Rover continued their turbine engine development, even teaming up with Formula 1 team BRM to create the Rover-BRM, a sports car prototype that was entered in the 1963 24 Hours of LeMans race. Eventually, those engines found their way into lorries—aka trucks—and the first Advanced Passenger Train. In 1967, Rover became part of the Leyland Motor Corporation, which merged with British Motor Holdings to form the British Leyland Motor Corporation (BLMC).

Development of the vehicle that would become the Land Rover began in 1947 and was based on the Jeep. In fact, the first Land Rover prototype was built on the chassis and axles of a Jeep. The first actual Land Rover debuted a year later and was a huge success; during the decades of the 1950s, 60s, and 70s, it was Rover’s best selling vehicle, outselling their luxury sedans. That success lead to Land Rover becoming its own unique company in 1978, during the business troubles faced by BLMC and the British auto industry in general.

In 1994, the company that included Land Rover was acquired by BMW, which broke up the company and sold Land Rover to Ford Motor Company in 2000. Ford also acquired Jaguar Cars, and in 2008 it sold both Jaguar and Land Rover to Tata Motors, an Indian company. They created Jaguar Land Rover Limited, a British registered and owned subsidiary of Tata Motors. That is the current status quo of Land Rover, and of course, Range Rover, right now.

Range Rover

The Range Rover started out as a project called the 100-inch station wagon. It had that name because the Land Rover designers were experimenting with putting a station wagon type of body over the chassis of a four-wheel drive off-road vehicle. The first prototype was built in 1968, the design was completed a year later, and in 1970, the first Range Rover was launched. It was an instantly iconic design that hasn’t changed that much in the subsequent years. In fact, in the early 1970s, it was put on display in the Louvre Museum as an example of excellent industrial design work.

First Generation (1970 – 1996)

Even though it is now widely regarded as the luxury SUV, the Range Rover did not start out that way. Early models were luxurious compared to the Land Rovers, but they were more practical in their design. For instance, the seats were made of vinyl and the dashboard was made of plastic because they were meant to be hosed down when they got dirty. That is something practically unimaginable with current Range Rovers. The original Range Rover was eventually renamed the Range Rover Classic to separate it from its successors. 

Second Generation (1994 – 2002)

Nearly 25 years after the first Range Rover, came the launch of the second generation. It was called the Range Rover P38A after the building in which it was developed. There were improvements to the engine, chassis, suspension, and transmission, but the basic design was very similar to the first-generation Range Rover. The interior became more upmarket with nicer materials and it featured options like satellite navigation.

Third Generation (2002 – 2012)

This is when the Range Rover really started to come into its own as a luxury vehicle. Designated the L322, it was developed while under BMW ownership and it shares a lot of technology with the BMW 7 Series, and later on, the 5 Series. This was also when the Range Rover received a significant facelift with a revised, sleeker body style. From 2005 to 2012, the Range Rover started sharing electronics and engines with Jaguar.

Fourth Generation (2012 – Now)

Known as the Range Rover L405, the latest generation features an all-aluminum monocoque body, which is a first for an SUV. This resulted in a reduced weight from the previous generation. The exterior was revised to be even more handsome and the interior moved even further upmarket to the point where it was able to compete with high-end luxury sedans. Engines and suspension also saw improvements. The L405 also maintained Range Rover’s off-road credibility with the updated Terrain Response 2 feature that automatically optimizes the vehicle settings for different surfaces.

Range Rover Sport

The first-generation Range Rover Sport debuted in 2004 as a shorter wheelbase version of the regular Range Rover. It soon became the best-selling model in the Range Rover line as proven by its ubiquity on the roads. The second-generation Sport—designated L494—launched in 2013 and featured an even sleeker, sportier design than before. It also features an aluminum monocoque body, so weight is reduced and handling is improved.

The L494 features a wide range of options when it comes to trim levels and engine options. There are the HSE trims, which stands for High Specification Equipment, and has features like LED headlights, three-zone climate control, a Meridian sound system, 16-way heated front seats, and reclining rear seats. The powertrain choices include the powerful supercharged engine that generates 525 HP. If you want the best of both worlds, then you can get the HSE supercharged edition that combines luxury and power in one sleek, sexy package.

Take a Ride in a Range Rover Sport Today!

The Range Rover Sport is the ultimate in four wheel drive luxury and sophistication. It has all the modern conveniences you could ever ask for while being able to handle any off-road challenge. We have a wide variety of Range Rover Sport models to choose from in various colors, trim levels, and engine options. That includes the HSE Supercharged edition that gives drivers the ultimate combination of power, luxury, and off-road acumen. The Range Rover Sport models are ready and waiting for all takers at Lion Heart Lifestyle.